Trade Show Ideas Using A Pop Up Exhibit

While the pop up exhibit remains one of the most popular and effective displays for the trade show exhibitor, it is wise to consider ways to set yourself apart from the competition. After all, if everyone is using a pop up booth, what is to keep you from being just another booth exhibitor?

One idea is to add a kiosk, which gives you more flexibility and options. For example, you can add a video presentation in the kiosk and have a counter-top available for filling out forms as well. This can add a measure of stickiness to your booth and increase the amount of time visitors spend at your display.

Trade show lighting is another accessory that can enhance the appeal of your pop up display booth. By using the special effects of lighting you can create a mood or ambiance that is attractive to visitors. By the way, some shows do not allow halogen lights, good to know beforehand. Quality trade show lighting can be purchased for under $70 and this could make a big difference in your appearance.

A literature stand can be placed in the path of the visitors, giving them an opportunity to grab some literature as they pass. People who are in a hurry may not have time to pause at your booth, but they often will take some well-placed literature that appeals to them. You can get quality literature stands for as little as $74.95, which could be a great investment for your advertising.

Trade show flooring can add a new dimension to your pop up booth. With so little floor space available, you want to maximize the usage without appearing crowded. Flooring can be used to give the feeling of spaciousness or confidence. You only have one opportunity to make a first impression, so make it as good as possible. A 10 ft. x 10 ft. floor can be purchased for around $200.

When it comes to trade show exhibits, more is not always better. Sometimes less is much better. The main thing is to plan your display around your marketing strategy. Design your booth to fit your goals, not just to be different or splashy. It won't do much good in the end if you make no sales!

The key to a successful trade show exhibit is planning. Consider what to do before, during and after the trade show. Make sure you have the necessary promotional material available for each period and that you are able to deliver.

Let your audience know beforehand where your booth is located. You may want to include some special offers to get their attention. Use your mailing list, email list, website or whatever means you have to communicate with your target audience a few weeks before the event.

Make sure your business logo is consistent throughout the presentation and that your brochures have a business card attached. Be sure to have enough order forms on hand because people will very often want to order from you on the same day.

Every member of your staff should be appropriately dressed, preferably in the same or similar company shirts. This adds credibility and professionalism, even if your booth is a simple, inexpensive pop up display.

People love to get things for free that they can take with them. If possible, have key chains, pens, a CD, or whatever you want on hand for them to take home.

Make sure you keep a record of your visitors, so you can follow up at a later date. This follow up is crucial to your success. All your hard work will be for naught if you fail to follow through. Have a strategy for this: email, phone calls, snail mail, visits, whatever it takes to follow up. Keep a log of this activity and learn from it. Repeat what works and either discard or modify what does not work.