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Every serious trade show exhibitor faces a daunting challenge when it comes to standing out in the crowd and drawing that crowd to stay around their own booth. Without appearing to be part of some circus or modeling agency, there are many fun and creative marketing tools available for the exhibitor. If you are using a popup display booth, you must design it to help you reach your marketing strategy goals. Whether you are capturing email addresses, physical addresses, names and phone numbers, or making sales on the spot, you must have a well thought out booth to accommodate all those visitors. Often the trade show cases are used to create a tabletop display, saving space and money in the process. Here are a few of the more popular marketing ideas that have proven, over time to be effective. Keep in mind, that it is often the least expected idea that works, you just never know what people are going to go for. It is not necessary to purchase your display, many times the trade show display rental can be customized to fit your needs. The popcorn stand is a perennial favorite. People just love the smell and flavor of fresh popcorn, especially if it is free! You can add your company logo to the popper, the bags, plus add your logo and message onto free offers that come with the popcorn. This crowd pleaser has the added benefit of spreading your message throughout the convention center. The photobooth rental and event photography display is a crowd pleaser, for sure. Almost everyone likes to have their picture taken, and even more so when it is with friends or colleagues. These booths are easy to set up and operate, and the rental fee is much less than you might imagine. With a small amount of training, nearly anyone can take the photos and create fictitious magazine covers featuring the attendee. Your logo and message will go with them and every time they see the photo, they will remember your company. By using a fabric display you can create a special effect that brands your company and gets the logo out. A customizable promotional ATM machine is one of the newest and most popular displays that works great to draw a crowd and get your message out. With the simple swipe of a card containing a magnetic strip visitors can receive whatever you have programmed the ATM to dispense. These displays are highly portable and can be moved to meet the traffic easily. Real notes, vouchers, promotional cards, and prize vouchers are just a few of the items you can program the machine to dispense. A typical machine comes with a 10” monitor and can contain as many as 8 or 10 scrollable messages to choose from. Promotional slot machines are always popular with trade show exhibitors and visitors. The allure of gambling and winning at a slot machine have the ability to draw people like a magnet. The machine is a real slot machine, but modified to dispense vouchers instead of real cash. This eliminates any legal problems with licensing and obtaining permits. A great tabletop display is the video game attraction. Ms. Pacman is always a favorite hit with attendees and is sure to draw a crowd. Since only one person can play at a time, those waiting in line are easy to chat with and get the word out about your company. As is evident, there are many excellent tools available to help you become a successful trade show exhibitor. |
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