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Probably one of the most popular tabletop displays is the tabletop pop up display. This due to the fact that it is versatile, inexpensive, professional appearing, highly portable, and easy to assemble. Even more elaborate trade show booths often incorporate the tabletop pop up to accentuate the display. One way to maximize the effect of your display is to use a coordinated table cover. A fabric cover with graphics can add a distinct visual appeal to your booth, especially compared to a simple table with a pop up. To help with the branding of your company you can order full dye sub table throws that are printed with a full 4 color process, which enables you to print anything on your cover. For the budget minded, there are numerous standard color table throws that can still give a professional appearance. The use of a tabletop banner stand is a good way to present your material in a limited space. With a small footprint you can make a big impression. Some of these also convert into full size banners. A simple folding table can form the foundation of your display as well. By adding simple accessories, such as the table throw, the banner stand and portable lighting, you can create a professional appearance on a very limited budget. When designing tabletop displays, keep the overall marketing strategy in mind. If your outreach is primarily via mail, make sure you have plenty of brochures and other literature readily available. Use your display as a mean to capture addresses, whether email or snail mail. A well presented, simple display is much better than a confusing, expensive booth. People become weary of sales pitches and gimmicks rather quickly. If you can have an interesting and engaging exhibit, you will be much more successful. In the sea of look alike displays, you want to be one that stands out, be remarkable, be the one visitors would tell their colleagues about. You don't need a booth model or talking donkey to get people's attention, but you do need something engaging and sticky so they will be drawn and stay for a while. Make sure that you have adequate trade show cases for your exhibits. You put a lot of time, effort and money into these things, protect them with quality cases. True, you will have to invest more money up front, but, in the long run, your displays will last for many, many shows and retain their fresh look. A side benefit of using a storage case is that it helps with the organizing and set-up. The cases should all be labeled, which makes everything so much easier to find and keep track of. Modular tabletop displays are a great alternative to custom designing of your display. With these systems you can pick and choose from sets of features and incorporate them into your own unique appearance. This saves time and money, while insuring that you will have a well made, professional looking booth.
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