Using A Portable Trade Show Display As A Booth Exhibitor

When choosing a portable trade show display, there are many factors to consider before you invest you time and money. As a booth exhibitor, you want to get the greatest effect with the most effective use of your money.

Always begin with the end in mind, that is, what is your marketing strategy. How will your display be the link between you and your customers? Consider whether you will be aiming to gather addresses, email addresses, get orders on the spot, set up appointments, or plan for visits.

The reality is that you only have a few seconds to get the attention of passersby, and it is your trade show display that must do this. In the sea of look alike exhibits, you need to stand out and grab their attention. Ironically, many times less is more.

Visitors need to know who you are, what you represent, and how you can help them reach their own goals. You need to connect with their interests in a visual and audio manner, and you have many great tools at your disposal to do just that.

Take, for instance, the use of quality graphic panels. These can add a great deal to the appeal of your booth, while at the same time establishing your logo and image in a clear manner. Using an eight color digital system can produce vivid colors with gradient tones, adding a professional flair.

Durability is essential with a portable display; you want it to last for years of active use. Extruded aluminum, rotational molded trade show cases, blow molded cases, and a good warranty are all things to look for.

Ease of use will greatly facilitate the transporting and set up of any portable display. Many better cases come with in-line wheels, locks, and telescoping handles that help to balance the load. These features might seem insignificant, but if you are moving an entire pop up display from a motel to a convention center and setting it up with little or no help, this can make all the difference.

Modular displays are a welcome addition to the choice of displays available. This enables you to mix and match components between displays, achieve a custom design look with minimum expense, and add on at a later date. A well thought out modular system can save you a lot of money in the long run and help to maintain continuity in your booth.

One feature that is often overlooked is the need for after hours service. When you consider that most exhibits are set up over the weekend or at night, it becomes apparent that customer support is a real issue. Who do you talk to on Saturday afternoon or Wednesday night? A good supplier will offer at least limited 24 hour support to assist you in the event of a crisis.

As previously mentioned, a warranty is a very important consideration in your purchasing decision. As with the 24 hour support, a good guarantee will become very useful in the event of a malfunctioning accessory. These things always seem to happen at the worst possible moment, so it pays to be prepared.

You spend a lot of time coming up with creative marketing ideas and learning trade show exhibit design, now you must make certain to follow through with the details so your hard work pays off in the end.